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Basil Box Launches Exciting 33% Increase in Protein Portions!

Basil Box Launches Irresistible Back To School Offers!

FOR IMMEDIATE RELEASE:


Toronto, ON – October 15, 2024 – Basil Box, the innovative Southeast Asian fast-casual restaurant chain, is thrilled to announce the launch of a brand-new initiative that will delight health-conscious diners and fitness enthusiasts alike. Starting October 15, 2024, Basil Box is increasing its protein portions by 33% across all menu items, giving guests even more of what they love—delicious, high-quality proteins packed with unique Southeast Asian flavours.


This exciting change reflects Basil Box’s commitment to serving fresh, nutritious meals that cater to today’s busy, health-oriented consumers. Whether you're stopping by for lunch, dinner, or a quick post-gym meal, this upgrade means more of your favourite grilled meats, tofu, and other protein-packed options—all without sacrificing the freshly unique flavours that define Basil Box.


What’s New with the 33% Protein Increase:

  • Bigger, Bolder Portions: Guests will now enjoy 33% more of their favourite proteins in every dish, including lemongrass chicken, satay steak, grilled shrimp, and coconut curry tofu, ensuring a more filling and nutritious meal experience.
  • Same Great Taste: Each dish remains packed with Southeast Asian flavours, allowing guests to enjoy larger portions while still getting the perfect balance of spices, freshness, and zest.
  • Healthy & Satisfying: The increased protein portions are perfect for those looking to stay fuelled throughout the day, particularly for fitness enthusiasts or those with active lifestyles.


This upgrade reflects Basil Box’s dedication to continuously innovating and adapting its menu to meet consumer demand for healthier, more satisfying meals. As part of this rollout, guests can visit any location and enjoy the larger portions, without any extra charge, ensuring everyone can experience more from their favourite meals.




About Basil Box:

Basil Box is a Canadian fast-casual restaurant chain inspired by the vibrant street markets of Southeast Asia. Known for its fresh and vibrant build-your-own-boxes, Basil Box offers a contemporary dining experience that focuses on quality and flavour while offering a healthier approach to typical Asian cuisine. 



For more information about Basil Box and their offerings, please visit www.thebasilbox.com

Media and Marketing Contact:

Stephanie Leong

Stephanie.Leong@StratonHunter.com

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